One Percent For The Planet

Written By Jody Daunton
 
 

Exciting news - my photography business is now officially a member of One Percent for the Planet! Although I have a modest annual turnover, I believe that joining this organisation is a meaningful way to demonstrate my commitment to using photography as a force for good. In addition to joining One Percent for the Planet, I also dedicate 20% of my professional working time through my pro-bono program, which supports regenerative projects and non-profit organisations working towards conservation.

During my time as a creative director for Another Escape, I had the opportunity to witness and hear firsthand the positive impact of One Percent for the Planet. We documented one of Patagonia UK’s 1% FTP grantees in each volume of our printed publication. These editorials showcased the incredible work of grassroots activists and NGO conservation projects, including organisations like Save Our Rivers, Trees for Life, Surfers Against Sewage and The London Waterkeeper. Seeing the commitment of Patagonia to supporting and championing these individuals and organisations was truly inspiring. It's clear that the 1% FTP commitment genuinely helps to support those working on the frontlines of protecting the environment.

 
 

A selection of tearsheets from stories I documented for Another Escape Magazine, showing the various One Percent For The Planet grantees we documented for our partnership with Patagonia UK.

 
Jody Daunton
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