The Story

On a mission to build culture and community around environmental stewardship and regenerative living through championing outdoor lifestyle and nature connection.

In 2012, Another Escape founders, Rachel Maria Taylor and Jody Daunton, came together to create a high-quality lifestyle publication that inspires a connection to the great outdoors, considered ways of living, environmental stewardship and a sense of fulfilment in our everyday lives.

My Role

Until its closure in 2022, I was the creative director and lead photographer of Another Escape and worked closely with the editor, design team and print technicians to devise and deliver strong storytelling and immersive reading experiences that inspire, enlighten and educate readers. Our ambition with the visual storytelling was to invite readers to experience awe and wonder for the natural world by looking at it through the lens of people who are deeply connected to it.

The Mission

We founded the publication on the belief that independent publications are needed in a landscape of corporate-controlled media. Many publications trade in fear, panic and dread. We set out to inspire, encourage and motivate. To offer hope, optimism and solutions. Storytelling is paramount in shaping how people see the world and how they move through it. And it was our mission to tell positive stories that lead to action.

Highlights

• 10,000x copies in English per Volumes copies distributed and sold throughout the world, from UK, the whole of Europe, Lebanon, Taiwan, Hong Kong, China, Japan, South Korea, India, New Zealand and Australia.

• Stocked in stores such as the Athenaeum (Netherlands), The Design Museum (London), Foyles, The Tate (London), Selfridges (London), Mag Nation (Australia & New Zealand).

• 30,000x Chinese Language Print Run Per Volume

• Proudly partnered with the Patagonia as our official publishing partner for six years, (from Volume 7 through to Volume 13).

• The www.anotherescape.com website was featured on Apple’s website & their WWDC 2021 Keynote presentation.

• Partnered with various travel partners, including tourist boards in Norway, Sweden, Greenland, Iceland, and regional ethical travel partners in Romania (Association of Ecotourism in Romania), India (Kamalan) and Borneo (Sticky Rice)

• Featured in publications such as: Print Is Dead Long Live Print (Book - Published by Prestel), So You Want to Publish a Magazine (Book - Published by Laurence King Publishing), The Outsiders (Book - Published by Gestalten). Podcasts including: Monocle Magazine (The Stack) and Culturally Ours.

• And on a person level, getting to support and tell the stories of inspiring conservation projects such as Foundation Conservation Carpathia (Romania), Trees for Life (Scotland), Save our Rivers (Wales), and Save the Blue Heart of Europe (Patagonia: Bosnia and Balkans).